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Irish beef to be promoted in California

Written by Robert McHugh, on 18th Oct 2016. Posted in Agriculture

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It was announced today that Irish beef will be the feature dish at the prestigious Breeders’ Cup World Championships Taste of the World experience in Warner Bros Studio, California. 

Award winning Irish chefs’ Ed Cooney ftom the Merrion Hotel in Dublin and Martin Shanahan from Fishy Fishy in Kinsale will prepare 1,500 individual servings of grass-fed, quality assured fillet of Irish beef.

Ireland’s involvement in the event has been coordinated by Good Food Ireland and supported by Bord Bia and Dawn Meats.

This is the 6th year that Good Food Ireland has been invited to represent Ireland at the much celebrated culinary event which takes place during the Breeders’ Cup World Championships — the richest two days in sports. This is the first time that Irish beef will be served, following the opening of the US market access in January 2015.

The Good Food Ireland chefs will be joined by other international chefs representing the cuisine of Argentina, Australia, Brazil, Canada, Chile, France, Germany, Japan, New Zealand, South Africa, UAE, United Kingdom, USA and Venezuela. 

The Breeders’ Cup World Championships takes place from November 4 – 6th.

Speaking at the launch today, Founder of Good Food Ireland, Margaret Jeffares said, "I am delighted that Bord Bia and Dawn Meats have partnered with Good Food Ireland and facilitated this high profile showcase for Irish beef. Many film and TV celebrities, horse breeders, owners and other VIPs from around the world will attend this exceptional tasting event featuring cuisine from 15 participating countries."

Source: www.businessworld.ie

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