BUSINESS WORLD MEDIA MONITORING
Take these steps towards quality monitoring....
1. Choose the sources you want
- Daily and Sunday newspapers
- Regional newspapers
- Magazine cuttings
- Radio and tv programmes
- Website mentions
- Adverts in all media
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2. Choose the topics to be monitored
- Mentions of your own company
- Mentions of your brands
- Mentions of your competitors
- News from your sector generally
- Specific issues that interest you
- Sponsorship mentions
- Other
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3. Choose how you receive it
- Daily alerts at a time specified by you, with links to your cuttings and broadcast mentions online
- Text of articles and broadcast summaries on your mobile phone
- Delivery to multiple members of staff
- Online archives that you can access directly
- Tapes / transcripts on request
- Adverts tracked
- Analysis of coverage by AVE etc
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4. Your own website
You can browse all your feeds at any time on a specialised custom website, which we supply for you, which is presented in your corporate colours and design, and which can be integrated with your own intranet.
5. Choose the timing
Do you want your reports :
- Each morning
- Twice a day
- Immediately by e-mail
- Immediately by phone
- Immediately by SMS alert
- Other
- A combination of more than one option
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6. Choose the level of individualisation
Do you want a service that offers:
- Same feed for all your recipients?
- Differing feeds to different departments?
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7. Decide if you want add-on content
You can also boost your your service with any of the following separate services:
- a 24/7 news feed on your sector
- access to massive 2.5m article general business text database
- to allow you to do further research on people, topics and companies.
- additional material of your own, such as policy documents and market research material.
For a trial of our services, or more information on any of them, contact Robert Bourke by email at robert.bourke@businessworld.ie or by phone at 01 6618625.
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