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Last minute July rush to register cars

Wednesday, August 01 12:07:07

There were 4,397 new cars registered in July with one fifth of total registrations recorded on the last day of the month, according to motorcheck.ie today.

It said that an average of 169 cars per day were registered for the month (excluding Sundays).

Tuesday the 31st showed an astonishing increase of 696 units (5 times the daily average) and resulted in a year-on-year monthly increase for July of 10pc.

Commenting on the statistics Motorcheck.ie Co-Founder Shane Teskey said "The abnormal spike in registrations at the end of last month could signal an increase in tactical registrations as part of the manufacturers sales strategy".

Commonly referred to as "pre-registering" a car, a 'tactical registration' is one where the manufacturer registers a new car to itself or a franchised dealer in order to boost its sales figures and market share.

"When overall sales drop below a certain threshold, tactical registrations can make a significant impact on an individual brands market share." said Mr. Teskey. "From a sales perspective 'Pre-registered' cars with little or no mileage may offer an attractive alternative to the consumer who lacks the confidence to purchase brand new. This can mean some great offer on 'nearly new' cars sitting on forecourts".