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Aldi Irish sales up by 25.2pc in a year

Wednesday, September 12 15:38:33

German discount grocery chain, Aldi, today said that it has grown its sales in Ireland by a whopping 25.2pc in the past year and has tripled its annual spend on Irish products over the past five years.

Aldi now commands 5.7pc of the Irish grocery market according to figures from Kantar Worldpanel in Ireland and has maintained the position of the fastest growing supermarket in Ireland since July 2008.

It said that this has helped maintain over 20,000 Irish jobs with the company recruiting over 60 new Irish suppliers in the past five years bring its total Irish supplier, producer and manufacturer list to 125.

The announcement was made as Aldi launches a new advertising campaign, which focuses on buying Irish that will, it said, involve a "significant" advertising spend.

The campaign called 'Love Ireland, Like Aldi', will run across TV and press and will also involve the roll out of in-store point-of-sale branding, including the production of an information brochure detailing its relationship with Irish suppliers and producers which is now available at each of Aldi's 96 Irish stores.

"Given the choice, our customers tell us they prefer to buy Irish as they like the guaranteed quality that comes with buying Irish and want to support the local economy. Our new 'Love Ireland, Like Aldi' advertising campaign, which features some of our long term Irish suppliers, will further raise awareness of the hundreds of Irish products on our shelves, which will in turn benefit our many Irish suppliers and the economy as a whole," said Aldi's Group Buying Director, Niall O'Connor.