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Apple is world's most valuable brand

Wednesday, September 19 11:49:38

Apple is the world's most valuable brand, estimated to be worth E100,239 billion, according to the latest Eurobrand Global 100 survey from Eurobrand.

The survey looked at more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia. Apple is followed in the rankings by the Coca Cola Company representing a value of E59,978 billion and Microsoft with a brand value of E53,973 billion.

The Global TOP 10 are all US-based.

LVMH remains Europe's most valuable brand corporation representing a brand value of E34,306 billion (global rank 14), followed by Vodafone with a value of E28,578 billion and the brands of AB INBEV representing a value of E28,021 billion.

China Mobile with a brand value of its portfolio of E43,983 bn (global rank 11) remains No.1 in Asia.

Gerhard Hrebicek, CEO of eurobrand and President of the European Brand Institute summarises this years major findings as seeing an average growth of 5pc and top brands grew up to +43,9pc.

Apple shows the highest increase by +43.9pc whereas HP depreciated by -28,3pc.

Highest growth in Europe show Germany's No.1 brand corporation Volkswagen Group gaining +26.7pc and the Swiss No.2 brand corporation Novartis growing by +20.2pc. Samsung (+39pc) shows the highest growth in Asia.

Europe is the "continent of consumer goods" leading in "old brands", North America is strong in IT and technology - representing the "new brand business", he said.