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Entrepreneurs say BtoB market recovering

Wednesday, September 19 14:52:36

Entrepreneurs Anthony Byrne and Len Brennan, owners of sales and marketing agency, Product2Market, say that there are signs that the business to business sector is recovering.

“When Len Brennan and myself started the business back in 2009, we found the marketplace was very closed to discussing new contracts and new suppliers. Our first year and a half was very challenging, but our business has grown over 100pc each year due to the building confidence of the domestic Business to Business sector,” said Mr Byrne.

Product2Market is a is a sales and marketing agency based in Dublin that delivers email and telemarking campaigns focused on finding sales opportunities in the current tight marketplace for firms eager to expand their customer base.

“To date we have we have opened sales opportunities that have converted into more that four million euros worth of new sales for our clients. And that figure is growing. Today we have a client base of Irish domestically focused companies and a number of Multinational National Organisations targeting in and outside of Ireland. Our client base is steadily growing and the volume of our campaigns is increasing, which can only attributed to the stronger confidence of the Business Community,” he said.

The Santry-based firm has just moved to new premises and employs ten people with a projected turnover this year of over half a million euro.