Thursday, September 20 10:24:57
Volkswagen Ireland is launching its third generation, 21st Century Beetle into the market today.
One of the three most successful cars ever sold, selling 21.5 million units (first generation), The Beetle remains an iconic brand around the world.
The car company said that the 21st Century Beetle has shed its niche vehicle tag and rekindled the spirit of the 'people's car' by providing an "emotional, sporty and practical everyday driving experience" starting from E19,995.
"More affordable and more accessible to a new generation of motorists compared with many of the cars in its class, this third generation Beetle will appeal to the Irish public to fall in love with an automotive icon all over again," it said. "Irish motorists have always had affection for the Beetle and we believe this third generation model will set pulses racing amongst hardcore Beetle aficionados and with a new crop of Beetle lovers. The Beetle has always held a special relationship with Ireland, this unique relationship can be traced right back to the fact that the first ever Beetle assembled outside of Germany took place on the Shelbourne Road in Dublin. From the 50's right up to the late 70's Beetles were assembled in Ireland and this coincided with Beetle's most popular era both as a symbol of counter culture and then more mainstream thanks to the adventures of Herbie," said John Donegan, Brand Director Volkswagen Ireland. Under the bonnet, new to the range will be a 1.6-litre 105bhp diesel engine with emissions of just 113g/km, capable of 1,279km on a single tank, enough to travel from Dublin, to Cork, to Galway, to Belfast, to Dublin and back to Cork again.