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Irish animator's 3rd BBC series, 60 jobs

Monday, October 08 15:40:33

Irish animation company Jam Media has received a commission worth E8.85million from the BBC which has commissioned a third series of the animated TV show, 'Roy', which will create 60 new jobs as a result.

"We're absolutely delighted that the BBC have re-commissioned a double series of Roy. The series and the character of Roy really seems to resonate with viewers in the UK, Ireland and beyond. One of the reasons for this is that were able to have so much fun with his physicality and really exaggerate his reactions and expressions," said John Rice, CEO of Jam Media.

Filming of the show - based in Ballyfermot, and charting the interactions of its cartoon protagonist with his real life counterparts - has been aided by Section 481, a constitutional provision that encourages investment in Irish-made film projects that make a significant contribution to the national economy and the Exchequer. Jam Media has reaped the benefits of this in recent years, generating a further 60 jobs in addition to the 48 staff it previously employed.

The news comprises part of what has been a bumper period for Irish animation in general and Jam Media in particular, with star Simon Delany signed on to reprise his starring role despite impending Hollywood commitments and plans by the company to expand its operations in the UK, generating more IP and live-action content. This expansion will be in the form of a new company - Jammy - that will set up shop in Belfast early next year. Jammy will be run separately to Jam Media and will develop and produce its own and third-party content in genres and demographics different to Jam, which will continue to produce animation.

Jam Media's success so far is attested to by the brace of BAFTA nominations 'Roy' received, while another of its' programmes, 'Tilly and Friends' claimed the Producer of the Year gong at the Cartoon Tribute Awards.