Wednesday, October 17 11:00:15
Prolific entrepreneur Jack Teeling's Teeling Whiskey Company has announced its entry in to the marketplace by creating a whole new whiskey category with the launch of Hybrid Malt Whiskey.
Cooley Distillery's former Managing Director founded The Teeling Whiskey Company in 2012 with the aim of repeating the success and bringing back a strong independent voice to the Irish whiskey market, long dominated by global brands.
Hybrid malt is the offspring from marrying award winning aged malt whiskies from around the world to create a fusion of styles and flavours.
"We set up the Teeling Whiskey Company to ensure that there was an independent alternative to the multinationals who are currently driving the category. We will focus on innovation and providing choice and unique whiskey expressions for whiskey connoisseurs and enthusiasts alike," said Mr Teeling.
"The Hybrid is a prime example of our approach to product and category innovation. It is a fusion of styles and flavours which delivers a truly unique taste experience. Over the coming months the Teeling Whiskey Company will release a range of other products that will further expand consumer choice and challenge existing perceptions of Irish whiskey."
Edition No.1 of the Hybrid Malt Whiskey consists of award winning Single Malt whiskey from Cooley Distillery in Ireland and 10 Year Old Single Malt whisky from Bruicladdich in Scotland which has been married together in oak barrels for 8 years. The Hybrid Malt Whiskey is bottled at cask strength at 44.1pc Alc/Vol with no chill filtration or colouring added. Edition No.1 will be limited to just 1,200 70cl bottles and will be available to purchase in Ireland from the Celtic Whiskey Shop, Dawson Street and at Dublin Airport at RRP of E50 a bottle.