Tuesday, October 30 10:46:38
An Irish start-up company, Nualtra, has today launched a range of Oral Nutritional Supplements that it says could mean annual potential savings of E10 million to the Irish Government and tax-payer.
It also has the potential to 'shake-up' the nutritional supplement market in Ireland, it says.
Nualtra's products are for people with or at risk of disease related malnutrition wanting to improve their nutritional intake to aid recovery from illness, for those trying to maintain or improve their weight and for those hoping to compensate for poor dietary intake, secondary to illness or ageing.
The range includes Nutriplen, Nutriplen Protein and Nutricrem and, according to independent market research commissioned in compliance with EC Directives and HSE requirements, their products had very high compliance rates of over 90pc or higher against an industry average of less than 80pc.
It is estimated that 140,000 adults in Ireland are at medium to high risk of disease-related malnutrition, with over 50pc of these aged 65 years or more.
Nualtra is based in Limerick and was established this year by CEO Paul Gough, a qualified dietitian.
"I set out to create a range of products that would taste great and be a welcome supplement for people who need to boost their nutrition, especially when this is critical to their recovery from illness, medical treatment or maintenance of health," said Mr Gough.
"I am delighted that we were able to develop Nutriplen, Nutriplen Protein and Nutricrem to the highest standards and do so at a price that makes it of value to the state reimbursement schemes."