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Skoda drives ahead with Irish expansion

Thursday, November 01 10:46:38

Skoda has continued its drive to become a Top 5 best-selling car brand in Ireland with the announcement today that it has signed on five new dealerships for its network across Munster and Leinster.

The five new dealerships chosen for their strategic importance in high population centres include Boland's in Carlow, Sheehy Motor Group in Naas Co Kildare, Frank Hogan Motors in Limerick, Western Motors in Drogheda Co Louth and J Donohue Motors in Enniscorthy, Co Wexford.

In addition to the dealership expansion, Skoda today also announced its latest innovative sales incentive programme for Irish motorists. In conjunction with Applegreen, Ireland's largest independent forecourt retailer, Skoda has launched a unique fuel card offer for Irish motorists, guaranteeing them a set price for fuel in 2013.

Anyone who orders a new car before the 17th November 2012 will receive a fuel card capping the price of fuel at 99c a litre for the year ahead, Skoda Ireland said.

"We are delighted to announce the appointment of five new dealerships to the SKODA network. We have gained five excellent and well established business partners who will work with us to achieve our goal of driving SKODA to 8pc market share in Ireland by 2016. Each of the new appointments has vast experience gained over many years in the industry and with SKODA they now have a Brand to grow their business even further backed by our expanding product range and crucially access to vehicle funding through SKODA Finance," said Zac Hollis, Brand Director, SKODA Ireland.

"Our latest incentive scheme in conjunction with Applegreen is our way of helping Irish motorists with the ever increasing burden of fuel costs. All our new SKODA's are extremely fuel efficient and will deliver annual fuel costs savings, however customers who order a new SKODA before the 17th November can reduce their costs even further with a 99c per litre price guarantee on fuel for 2013!"

The new dealerships bring its nationwide footprint to 25 dealerships.

Headquartered in Dublin, Skoda Ireland supports 200 employees and has increased its market share in Ireland by 1.1pc to 6.2pc during 2012.