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Jameson sales reach 4m cases worldwide

Thursday, November 22 10:45:56

Jameson Irish Whiskey, produced by Irish Distillers Pernod Ricard today said that its global sales having reached an annual level of four million cases.

This figure includes the sale of over one million cases in the United States alone, the single largest market for the Midleton distilled whiskey.

Jameson has now achieved twenty three years of successive growth.

The announcement reflects recent sales figures which highlight the success of Jameson as an Irish export, where it is sold in over 120 markets.

Sales volume has increased 15pc, with value growth up 18pc in the year ending June 2012. In addition the US market is growing at 29pc, with 49 of the 50 states in double digit growth. Key markets such as Russia and South Africa, where Jameson is now the second biggest international premium whiskey brand, also enjoyed huge success.

The whiskey has been distilled in Midleton, Co Cork since 1975 where a recent E100 million investment was made by Irish Distillers to expand the distillery in order to cater for future growth, as it is now operating at full capacity. There is an additional E100 million investment in a new maturation site in Dungourney, Co Cork.

"We are delighted and proud to have reached the 4 million cases milestone. To think in 1988, when Irish Distillers joined Pernod Ricard, Jameson sold just 466,000 cases globally, with Ireland as its main market. Since then, Jameson has witnessed consistent and sustained investment, with a long-term strategic outlook based on premiumisation and innovation coupled with strong and targeted marketing. The result has been incredible global success with continued growth in over 120 markets. To have reached the 4 million cases milestone, which equates to over 1.3 billion glasses of Jameson consumed around the world last year, is a true reflection of the growing international success of Jameson, and the future potential of the company's entire Irish Whiskey portfolio," said Anna Malmhake, CEO, Irish Distillers Pernod Ricard.