Wednesday, November 28 12:40:46
SuperValu's new Own Brand Christmas range is to create 22 new jobs and generate E841,000 in retail sales for Irish suppliers, it said today.
The new range has been created by celebrated Irish chef, Kevin Dundon, in conjunction with a range of SuperValu's Irish suppliers.
The Irish suppliers that will benefit from the new range are Arthur Mallon foods (Monaghan), Dunns (Dublin), Oliver Carty Ltd (Westmeath), Carton Bros (Cavan), Kepak (Cork), Cloverhill (Cork), Prestige (Kerry), Couverture (Dublin), M and M (Dublin) and Silver Hill Foods (Monaghan).
Commenting on the announcement, Martin Kelleher, SuperValu Managing Director, said: "At SuperValu, what makes us different is that our stores are locally based and family owned and we work hard to support Irish jobs, Irish suppliers and Irish communities as evidenced by today's announcement. The profits made in our stores, stay local and help to create a positive economic impact in their local communities, unlike some of our competitors where the profits are shipped abroad."
"When consumers purchase with us, SuperValu and our independent retail partners reinvest back into communities across Ireland by purchasing from local food producers and suppliers like accountants or solicitors, creating a positive cycle of economic activity known as the multiplier effect. Internationally studies have demonstrated for every euro spent with a local business, similar to a SuperValu store, three times more money is reinvested locally compared to the amount reinvested by a corporate chain."
Kevin Dundon added: "I was honoured to be asked by SuperValu to collaborate with their suppliers to create this very special range. The result is a festive collection of seasonal Irish produce designed to make everyday taste like Christmas, all at the great value for money prices. I genuinely cannot wait to visit stores across the length and breadth of the country to share a taste of Christmas and the secrets behind this delicious range of simple-to-prepare festive food."