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Beam buys another Irish whiskey brand

Friday, December 07 14:25:53

US drinks giant, Beam, today announced that the 2 Gingers brand founded by Mayo man Kieran Folliard, will be joining its Irish Whiskey portfolio.

Folliard, who has been resident in Minnesota for 25 years, will become Beam's Chief Irish Whiskey Ambassador in the U.S.

"Earlier this year, we entered the fast growing Irish Whiskey category with the acquisition of our flagship Kilbeggan brand," said Chris Bauder, General Manager Whiskey for Beam Inc. "And now we're taking another step forward to expand our Irish Whiskey business in the U.S. with the addition of Kieran Folliard and 2 Gingers to our Beam Irish Whiskey family. We couldn't be more pleased to have Kieran and his fast growing 2 Gingers brand on board."

"2 Gingers' history combined with Beam's resources as the second largest spirits company in the U.S. can create brand recognition that would take a small company like ours decades longer to achieve on its own," said Kieran Folliard. "I am excited to partner with Beam to grow 2 Gingers and the entire Beam Irish Whiskey portfolio across the U.S."

Kieran Folliard who is originally from Ballyhaunis in Mayo has been living in Minnesota for a quarter of a century.

During this time he grew an Irish pub business into one of the largest Irish Whiskey accounts in the world.

Folliard sold his stake in the pub business in 2011 to focus on developing the 2 Gingers brand, a premium twice-distilled Irish Whiskey made by Beam's Kilbeggan Distilling Company. In less than one year, the brand has already become the fastest growing Irish Whiskey in Minnesota.

In his new role as Chief Operating Officer of 2 Gingers and Chief Ambassador of Kilbeggan Distilling Company, Kieran Folliard will travel throughout the US to market, promote and drive growth for Beam's entire Irish Whiskey portfolio, including 2 Gingers. In addition, Folliard will be taking an active role in the development of the experience between the American customer base and the Kilbeggan Distillery and Visitor Center in Westmeath.

2 Gingers is named for Kieran's red-haired mother and aunt.