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Shannon net E50m from biz, sport tourism

Tuesday, February 26 11:08:21

The Shannon Region Conference and Sports Bureau has attracted business and sports tourism worth an estimated E50 million to the Shannon Region during the past decade, figures released today show.

The Bureau, which celebrates its 10th anniversary this week, said it has attracted over 100 sports events, incentives and major international conferences to the Region since 2003, including this November's Rugby League World Cup fixture between Ireland and Australia in Thomond Park.

Commenting on the growth of the Bureau during the last 10 years, Karen Brosnahan, Business Manager of the Bureau said: "Initially we just worked on business tourism; however the partnership with Shannon Development on sports tourism has enabled us to bid for events that no one body could do successfully. The return on investment for the money spent to market the region is phenomenal with every E1 spent yielding E100 in returned economic impact. Over the 10 years the bureau has assisted business and sports tourism worth approx E50million."

Bureau Chairperson, Tony Brazil explained: "The Bureau is all about partnership and people working together for the greater good of their region. Whether that's a local venue working with us or us supporting a conference or sports ambassador to bid for an event, we have all played a part in putting this region on the map for business and sports tourism over the last decade and will continue to do so for the next 10 years."