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Beam hires to sell Irish whiskey in US

Tuesday, July 09 10:57:27

Beam, owners of Kilbeggan Distilling Company, has hired nine Irish graduates to promote its Irish Whiskey portfolio of brands including Kilbeggan, Greenore, Tyrconnell and Connemara in the U.S.

This is the second group of graduates that Beam has selected through the IBEC Export Orientation Programme (EOP) and the spirits company has increased the number of Irish graduates employed through the scheme from five last year to nine in 2013.

The graduates, Niamh Buckley, Noelle Hegarty, Rob Mullane (All Cork), Keeva Bentham, Rob Irwin, Stella Lacken (All Dublin), Mairead Heavey (Meath), Megan Hennessy (Tipperary) and Matthew Norman (Wicklow) will each be based in a major U.S. city that Beam has targeted for growth of its Irish Whiskey portfolio.

The destination cities include: New York, Chicago, Boston, Austin, Dallas, Indianapolis, New Jersey and Philadelphia.

The graduates are currently attending an intensive 10-day induction course at the Kilbeggan Institute of Irish Whiskey Excellence at the Kilbeggan Distillery in Co Westmeath.

At the 256 year old distillery, the graduates will be fully immersed in the whiskey making process and tutored on how to market Irish whiskey to an overseas audience.

Beam's Irish Whiskey Global Brand Ambassador, John Cashman, said, "The EOP programmes gives us access to ambitious and talented young Irish graduates. In 2012, our EOP Ambassador programme was incredibly successful in delivering tangible business results in a number of key US cities. As a result of this success, we have increased the number of graduates for 2013, and there is potential to add additional graduates later in the year."