Wednesday, August 21 14:37:25
China has overtaken Germany and the USA as the world's biggest spenders on travel, with Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40pc on 2011.
The second annual Chinese International Travel Monitor released today by Hotels.com reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.
Surveying more than 3,000 Chinese international travellers and more than 1,500 hoteliers around the world, the Hotels.com report found 75pc of hoteliers globally say Chinese travellers now account for up to fivepc of their business and 45pc say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61pc). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50pc and almost half (47pc) anticipating an 11-50pc rise.
According to the Hotels.com report the majority of overseas Chinese travel (96pc) has been for leisure purposes, while just over half (52pc) have also visited other countries for business or education.
In a growing trend, nearly two thirds (62pc) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70pc of Chinese guests now travel independently, compared with a much more even split in 2012.
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, said, "The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes, such as the Visa waiver programme extension as announced by An Taoiseach, Enda Kenny, in March."