Tuesday, August 27 16:30:35
Aertv and RTE have signed a landmark contract - the first of its kind in Ireland between a broadcaster and network.
The contract will see the two companies co-operate on a range of initiatives including the sharing of broadcast data.
A free alternative to Saorview, Aertv allows viewers in the Republic of Ireland to watch all the Irish channels online for free on their PC, tablet or smartphone.
As part of the agreement, RTE will have access to data on consumer behaviour of RTE viewers watching RTE programmes on the Aertv site. This will see a break from the traditional metrics systems such as Nielsen ratings, which broadcasters have used to understand their audience.
RTE will look to increase their online viewership and believe that the collaboration with Aertv will help in achieving this goal. The network operator, which receives 225,000 unique visits per month, has increased its popularity significantly, seeing its traffic more than double so far this year compared to the first six months of 2012. Aertv is a welcome edition to the Irish market and has received awards for innovation at The Digital Media Awards. The online service currently streams 17 channels live and a further subscription based service is offered to avail of 7 BBC channels.
The operator has also collaborated with Tourism Ireland with The Gathering Channel, in an attempt to show the world the best that Irish culture has to offer. A spokesperson for Aertv believes this similar collaboration will help RTE increase its online presence around the world.
"This collaboration will help exploit RTE's significant archive to a global audience. The opportunities are virtually endless."