Tuesday, September 03 16:16:28
KBC Bank Ireland has launched a new current account, designed to provide greater choice to customers in the Irish market.
The bank also announced it will open eight new banking hubs over the next 18 months and launch a new mobile bank as part of its expansion strategy.
The launch marks the introduction of the first new current account in Ireland for many years. The current account was designed based on KBC's research which showed that consumers want a greater level of control over their finances and greater transparency and clarity around costs to manage their finances more appropriately.
The current account features free online, mobile and point of sale transactions for all customers and for those who maintain E2,000 in their account, free ATM and cheque processing.
The current account has a number of innovative features to facilitate greater customer control, such as 'Pay Me Now' (account holders can request any interest due over E1 from a KBC Online Deposit Account to be paid into their current account) and 'Sweeper' (facilitates flexible saving by automatically transferring surplus current account funds into a savings account).
KBC has developed sophisticated mobile and online technology for the product, including user friendly switching which can be conducted uniquely online.The current account is the latest and most significant step by KBC towards offering a full suite of personal banking products for consumers. Additional banking products to be launched by the end of 2013 include a credit card and a broader insurance product range.
Discussing the bank's expansion strategy, John Reynolds, Chief Executive, KBC Bank Ireland said: "We offer a comprehensive range of competitive personal banking products and a genuine and unique alternative for consumers looking for value and choice".