Monday, September 09 16:10:02
A new Household Sentiment Survey produced by Eircom indicates that the digital age is creating some fascinating behavioural habits amongst Irish people. The finding (1000 people) show that the rise of media stacking, engaging with more than just one digital device at a time, is becoming increasingly popular amongst young people.
However, the findings also show that despite living in a digital age, 33 percent of the population do not understand new technology. The trend is particularly acute amongst the older generation - almost half (49pecent) of 50 - 64 year olds and three quarters (75 percent) of 65 (plus) year olds.
These findings are in contrast with the heightened technological habits of Ireland's younger generation that is now, more than ever, embracing the changes that it brings.
The practice of media stacking is increasingly the norm amongst those aged in the 16 to 24 years age bracket. As many as three quarters (74 percent) of 16-24 year olds surveyed admit to often posting or tweeting on a different topic while watching TV; amongst the wider population this extends to one third of the population.
The survey also shows that we are becoming a nation of informers; one in five of us now regularly share interesting online content. This trend is even higher amongst the younger demographic, who share content on average two to three times a week.
The report also highlights an increasing reliance on apps as a tool for modern living. As a nation we regularly rely on apps to find directions when away (51 percent), keep up to date on news and sports (56 percent), keep fit (28 percent), and for travel in general (41 percent).
The rise in demand for apps means that we continue to download apps, irrespective of whether we plan to use them. Of those surveyed, the average number of apps on mobile devices was 21, with respondents admitting to only using seven on a regular basis.
David Coleman, a clinical psychologist who worked with Eircom on the survey says, "The survey continues to provide a truly unique insight into how our behaviour is being shaped by a rapidly evolving digital age."