Tuesday, September 17 10:42:59
German discount retailer Aldi saw grocery sales surge 28.7pc over the past year, according to the latest Kantar data today.
Aldi has confirmed that annual spend with Irish suppliers has tripled since 2008, with the retailer now supporting over 22,000 jobs across the country.
Irish producers support over 50pc of its grocery sales attributed to products supplied by its 127 Irish suppliers, producers and manufacturers.
A recent survey by Checkout Magazine revealed that while the majority of Irish shoppers choose price over provenance, provenance plays an important role if the price is right. This consumer sentiment may explain the 28.7pc increase in sales at Aldi, with Aldi's brand quality product range available at prices typically more than 30pc cheaper than the market. The retailer is now the fastest growing supermarket in the country, commanding 7.4pc of Irish grocery sales.
"Aldi is now the fastest growing supermarket in the country. We firmly believe that this is down to the fact that we have a very strong range of authentic, high quality Irish producers working with us. The typical Irish consumer wants to support the local economy and this sentiment is even stronger if the price point allows them to. We have a strong commitment to placing Irish products on our shelves, over 50pc of our grocery sales come from Irish products," said Aldi's Group Buying Director, Niall O'Connor.
"Aldi has built excellent relationships with our suppliers, trading with some for over 10 years. We continue to seek out new Irish suppliers and are very proud to say we support over 22,000 jobs across Ireland. We are delighted to once again attend the National Ploughing Championships, our fifth year in a row, along with 35 of our Irish suppliers, allowing the consumer to meet our suppliers and sample their products," he added.