Tuesday, October 01 15:15:07
IBM confirmed today that it will buy Dublin-based analytic software group The Now Factory for an undisclosed sum.
The global tech group said the acquisition complements the IBM MobileFirst Analytics portfolio, which is designed to enhance the way organisations analyse mobile device usage.
Using The Now Factory's software, communications service providers (CSPs) can gain real-time insights into their customers by analysing massive quantities of network and business data. With this type of insight, CSPs can provide an enhanced quality of service to their customers by better managing negative experiences and network outages.
The demand for this type of software is being driven by the explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performance, and understand the impact of customer interaction. According to analyst and research firm Informa Telecoms and Media - by 2016, the average mobile phone subscriber will use 6.5 times as much video, 10 times as much gaming data, and 8 times as much content for social media and music than they currently consume.
In addition to its ability to detect and resolve issues, The Now Factory's software helps CSPs better understand how a subscriber interacts with cloud-based services, such as mobile applications. For example, a CSP can use The Now Factory's software to analyse customer usage of 3G and 4G LTE data services and identify high volume pre-paid subscribers. This can result in a targeted campaign to convert high volume pre-paid subscribers into post-paid accounts.
"The Now Factory's innovative solutions are all about enabling quick insights for better business results in the highly competitive telecommunications landscape," said Tom Morrisroe, CEO, The Now Factory. "As part of IBM, we can now extend our technologies to a broader range of clients to help them uncover new, untapped growth opportunities, and achieve tangible business value from big data and analytics."