Monday, October 07 12:54:02
eTail Excellence Ireland have today urged Irish retailers to embrace online trading as European consumers are expected to spend E400bn online this year.
Irish online spend in 2012 reached E4bn, accounting for 1.4pc of the E277bn spend across EU member states.
Currently only 50pc of Irish retailers are trading online, with the majority only selling to the local market.
The same can't be said for the EU market as research from the EU Consumer Markets Scoreboard found that 25pc of EU consumers would be interested in making cross-border purchases. The group also found that cross-boarder trade is thriving, with 50pc of EU businesses selling to four of more EU countries and the remainder selling in between one and three.
Sheila Buckley, Head of eTail Excellence Ireland said: "Irish online retail sales have grown 25pc year on year as recorded by EEI Trading Reports. Online sales in Ireland will generate E4.5billion this year and overall online sales across Europe are growing 20pc year on year approaching E400bn this year. While the figures are very positive, there is a much bigger opportunity for Irish Businesses to trade at an international level. By virtue of being online, businesses have access to an international audience. It's key that we understand and build a framework to unlock the potential of cross-border eCommerce. Consider if Ireland grew our share of the online trading market in Europe to 2.pc (1pc increase) and the size of the prize is E9.6bn for Ireland of E400bn predicted sales for Europe."
Google have expressed their support, with Head of Sales at Google and EEI Committee Member Cera Ward commenting, "Google IE have committed to putting additional GET (Global Expansion Team) support behind Irish exporters, this would cover marketing, sizing, analysis and language support."
This topic is to be addresses at an upcoming Round Table event hosted by eTail Excellence Ireland and E-commercefacts.com.
Taking place Dublin Wednesday 9th of October the event will bring together Irish online retailers, government representatives and members of the media come. The talk will look at the current status of eCommerce in Europe, identifying Irish opportunities today and looking ahead over the next 10 years.