Tuesday, October 08 11:50:56
Irish consumers are considering a company's reputation when making a purchase a new study has found today.
Research carried about by Amarach on behalf of Business in the Community Ireland has found that consumers are becoming increasingly conscious of their purchasing decisions, with over 72pc of Irish adults stating that they consider a company's reputation before buying a product or service.
Research also found that 1 in 4 Irish adults think that the reputation of Irish businesses has worsened in the past 12 months.
Many consumers also point to the Irish government for direction in relation to supply chain ethics with nearly three quarters (73pc) thinking the government should require its suppliers to prove they are behaving ethically in other parts of the world.
Tina Roche, CEO of Business in the Community Ireland said:
"Strong responsible and sustainable practices can have an impact on consumer behaviour. Externally it builds a company's and indeed a brand's reputation which can have far reaching effects on customer engagement and loyalty. This research shows that Irish consumers are making responsible purchasing decisions, so it's crucial for companies to respond to this consumer need by engaging in and communicating their responsible business practices."
"Increasingly Business in the Community Ireland, through working with top companies, is aware that supply chain and security of supply chain are the top issues being discussed at boardroom level. In light of the Bangladesh tragedy and the Horse Meat scandal businesses should be ensuring a quality, robust, open and transparent supply chain that has best practice standards embedded in it."