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Little Xmas cheer for grocery sales

Monday, December 23 11:41:11

There may be signs of an economic recovery in the Christmas air but grocery shoppers are still watching every cent, latest supermarket share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 8 December, shows.

David Berry, commercial director at Kantar Worldpanel, said that value continues to be an attractive proposition for shoppers.

"Despite the Central Statistics Office recently announcing that the economy grew by 1.5pc between July and September, the average household spend on grocery items has fallen by 0.2pc compared with last year. This is considerably below the 3.4pc price inflation as shoppers look to control their spend by reducing the amount of goods they buy," he said.

The savvy approach to shopping is continuing to work in the favour of the German discounters, with Aldi posting growth of 18.7pc and Lidl growing its sales by 8.4pc. Over the past 12 weeks, they have continued to recruit new shoppers with 61pc of households shopping in Lidl and 60pc visiting Aldi. Both retailers are in a strong position as we head into the all-important Christmas weeks.

Elsewhere, trading conditions remain tough for Tesco, with sales falling as fewer shoppers visit the retailer. SuperValu and Dunnes both perform ahead of the market, with SuperValu holding market share at 19.5pc while Dunnes sees an increase from 23.7pc last year to 24.2pc now.

Interestingly, Dunnes has grown sales despite attracting fewer shoppers as its existing customers have spent slightly more. In contrast, SuperValu has grown shopper footfall significantly, although consumers are spending slightly less in store.

Grocery inflation stands at 3.4pc for the 12 week period ending 8 December 2013, up from the 2.9pc seen last period.