Friday, January 17 14:16:39
Coillte today launched its new TV and film location on-line portfolio, CoillteOnFilm.ie, dedicated to showcasing Coillte properties to the film, television and event industry.
The website, developed by TV and Film marketing company O'Carroll Mulhern Services (OCMS) was launched by Jimmy Deenihan, Minister for Arts, Heritage and the Gaeltacht.
The website showcases a nationwide portfolio of twenty five Coillte properties that have been specifically selected as ideal filming locations providing key information to overseas film production companies in a quick and easy format, as well as highlighting the Irish landscape.
This website will be added to in the coming months to include a more diverse range of potential filming locations.
Coillte, whose estate includes 10 forest parks and over 150 recreation sites, already captures revenue from the licensing of sites as filming locations, but it is expected that the online portfolio initiative will substantially increase those revenues.
Minister Deenihan said "Ireland has long been a popular location for TV and Film production, the natural beauty of the country providing a backdrop to some of the most popular TV shows. In 2012, there were 22 feature film projects produced in Ireland, 12 of which were Official International co-productions and the film and television industry is worth approximately E550m annually in Ireland supporting about 6,500 full time jobs in the audio visual production sector. Therefore it is important to remain competitive and innovative and by increasing the opportunities to showcase Ireland as a real space to film we can continue to make the film industry one of our most successful industries."
Failte Ireland estimates that 20pc of tourists visit Ireland as a direct result of seeing images of the country on screen and such 'film induced tourism' is estimated to be worth E350m per annum to the Irish economy.
Mark Foley, MD of Coillte's Enterprise Division, said "The launch of CoillteOnFilm.ie will provide the overseas TV & Film industry with immediate access to the extraordinary breadth of the Irish landscape, and will help maximise the opportunities to bring TV & Film productions to Ireland. This is another example of how Coillte is constantly seeking new ways to capitalise on our expansive woodland resources, in this case through a partnership model with industry leaders. By creating a one stop shop for industry we can ensure that TV and Film producers can continue to bring shows of the calibre of Tudors, Vikings and Moone Boy to Ireland".