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Ryanair's new Website goes off the radar

Friday, April 18 12:50:55

Analysts say that problems with Ryanair's much trumpeted revamp and launch of its new, more customer-friendly Website has pushed it out of the Top 100 on Google Flight.

In fact, Ryanair has all but vanished from country destination flight searches on Google.

According to data from web search analytics firm Intelligent Positioning, Ryanair is no longer in the top 100 results on millions of searches made each month for flights to European destinations where Ryanair was the first airline to appear, such as Romania and Belgium.

The Ryanair website now allows users to book using as few as five clicks - a major departure from the old site where customers had to negotiate security checks and opt out of buying extras before booking a flight. But the airline appears to have omitted some basic precautions in the relaunch.

Sam Silverwood-Cope, director of Intelligent Positioning, told the UK's Guardian newspaper that: "They've ignored the legacy of the old Ryanair.com. It's quite startling. They are doing it just before their busiest time of the year."

A change in web addresses without proper redirects means many results found by Google now simply return error pages, he added. "Unless redirects get put in pretty soon, the position is going to get worse and worse."

Ryanair said it was confident that it was a temporary blip and the brand would sustain bookings. A spokesman said: "As part of our evolving digital plans, we will have more helpful content for customers on the website and this will sustain first-page rankings on key search terms going forward, the Guardian reported.

"Various Ryanair.com internal and external linked pages are migrating to the new site. Until the site settles down there will be a temporary drop in organic search positions on certain key search terms."

He said the update had been well received by customers. "We are very pleased with the level of bookings since the new site went live. We anticipate that it will take a week or so for things to bed down properly."