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YellowSchedule unveil E600k seed round

Friday, May 30 17:53:54

YellowSchedule, an Irish appointment management and Client CRM tool for therapists today announced their seed round of E600,000 from Angel Investors and Enterprise Ireland.

YellowSchedule allows therapists and clinics to effectively manage appointments and clients while enabling them to fulfil their HIPAA legislation requirements.

The Angel investors are UK based Sean Riddell, former CEO of EMIS, and Jennifer Riddell, former Head of Marketing of EMIS. EMIS is the UK leader in healthcare software and Sean Riddell is considered a significant thought-leader in the area of connected thinking in health IT.

Martina Skelly, CEO says that "Effectively reducing no-shows and enabling patient self-booking increases patient attendance, which impacts on a practice's ROI and also leads to better patient outcomes. With over 300,000 appointments already made through Yellow Schedule with an estimated value of $24m we have a robust and effective solution. This round of funding will enable us to expand our marketing, accelerate our traction and grow our team. We are hiring 15 people within the next 2 years in software development, sales and marketing roles”.

Welcoming the announcement Michael Moriarty, Manager of Enterprise Ireland's HPSU Enterprise Software Department said: 'YellowSchedule's appointment scheduling solution is a compelling offer for the medical and therapy sector. The promoters, Martina and Michael Skelly are highly skilled in Digital Marketing and Web Applications and are well positioned to accelerate YellowSchedule's international market expansion in this high growth, high value sector. Enterprise Ireland is pleased to support the continued growth of YellowSchedule and congratulates the company on its achievements to date'.

Says Skelly, "We have put together a very experienced board in terms of Health IT. We look forward to using that knowledge base to accelerate our market traction and to continue to add features specific to the requirements of the therapy market”.

Skelly describes the market opportunity in the niche vertical, "The United States spends approximately $113 billion annually on mental health treatment with 33pc of the total budget going towards outpatient services. The trend is increasingly moving away from inpatient treatment to outpatient treatment for mental health issues. The ACA (Affordable Care Act) of 2013 is providing strong drivers to mental health practices to engage with systems that deliver efficiency".