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Aldi and Lidl are still fastest growing

Monday, June 09 12:18:37

Discount retailers Aldi and Lidl have maintained their double digit growth figures at 21.6pc and 13.2pc respectively while Dunnes has recorded the strongest sales performance among the large retailers.

That's according to the latest figures from Kantar Worldpanel for the 12 weeks ending 25 May 2014, which shows the Irish grocery market continuing its recent return to growth, buoyed by a gradual increase in the price of food and drink.

David Berry, commercial director at Kantar Worldpanel, explains: "A gradual increase in the cost of food and drink has helped push price inflation to 2.6pc, a record for 2014, which has increased the amount shoppers are spending at the tills and has kept the grocery market in growth."

Dunnes is the only one of the big three retailers to grow its sales this period, albeit by a relatively modest 0.7pc. Its clear strategy of offering 'round euro' promotional offers is appealing strongly to price-conscious consumers. Some 30pc of Dunnes' in-store sales are now sold on a round euro deal up from just over 20pc a year ago.

Aldi and Lidl have both maintained their impressive double digit growth at 21.6pc and 13.2pc respectively. Aldi's record share of 8.0pc is held from last month while Lidl has reached a new record high of 7.9pc.

"SuperValu's sales remain in line with last year, with a slight dip in market share from 25.2pc to 24.8pc. Tesco continues to perform behind its main competitors, but the retailer's sales have improved since the decline of almost 7pc seen at the end of 2013. Interestingly, both retailers have succeeded in recruiting new shoppers this month. SuperValu has gained 32,000 additional shoppers and in so doing has recorded a seventh consecutive month of footfall growth. Tesco's additional 12,000 customers is more modest, but the trend over the past year has been one of losing shoppers, so this is a welcome change for the retailer," added Mr Berry.