Wednesday, June 25 14:15:44
An estimated E714 million will be spent this summer on holiday preparation, food and drink, and other summery goods, according to new research by leading ecommerce partner Webloyalty.
The study into Irish people's summer holiday spending finds that over two thirds of Irish people plan to take a summer holiday this year signalling a welcome boost for retailers across Ireland as consumers prepare for their summer getaway.
With the typical consumer in Ireland spending up to E511 on items for their holiday, the most expensive purchases include cameras (average spend of E90) and clothing (average spend of E79). Health, beauty and personal hygiene products account for an average spend of E57 and consumers will spend an average of E40 on sunglasses and E38 on footwear.
However, while the figures indicate that consumers are willing to spend, the research commissioned by Webloyalty and carried out by retail analysts Conlumino shows that value is still critical with Penneys remaining the number one choice for holiday clothes shopping. 27pc say they will shop in the value-based retailer followed closely by Marks and Spencer (26pc) and Dunnes Stores (21pc).
When it comes to how consumers will shop for their holiday purchases, over a third (36pc) say they will shop both in store and online while one in five indicated that they will only shop in store. Only 7pc indicated that they would shop exclusively online.
Although almost three in four (74pc) indicated that they tend to buy items in duty free, almost a third (31pc) feel that it doesn't offer real value. 29pc of Irish consumers say they usually forget to pack something, with phone chargers and toothbrushes being the most commonly forgotten items.
Commenting on the research Guy Chiswick, Managing Director of Webloyalty Northern Europe said; "With two thirds of Irish people planning to take a summer holiday, this represents a fantastic opportunity for retailers to drive consumers in store and online with summer and holiday-themed promotions. However, while consumers are willing to spend on summer holiday items, it's important to note that value still remains key for certain items, such as summer clothing and toiletries. Thanks to the rise in devices such as smartphones and tablets, more consumers are downloading music, films and apps in advance of their holiday, presenting online retailers with an occasion to capitalise on this market via marketing and promotion during the holiday season."