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UDG Healthcare buy specialists PR firms

Tuesday, July 08 10:36:02

UDG Healthcare, the Irish international provider of healthcare services, today said it has acquired the specialist healthcare and scientific public relations businesses, Galliard and Nyxeon for Stg13m.

The deal is worth 6.5m on completion with an additional 6.5m payable based on achievement of agreed profit targets over the next three years.

Galliard and Nyxeon add capabilities in data driven healthcare and scientific public relations to UDG Healthcare's global healthcare communications business, Ashfield Healthcare Communications, UDG said.

" The businesses complement the existing services delivered by Ashfield Healthcare Communications adding both scale and depth to core healthcare communications services, in addition to specialist expertise in scientific PR."

"This purchase is fully aligned with our global growth strategy of extending the range of services we offer in high value multichannel healthcare communications and follows the successful acquisitions of InforMed, Watermeadow and more recently Knowledgepoint360," said Liam FitzGerald, the company's chief executive.