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Visa to introduce digi-Wallet to Ireland

Thursday, July 17 11:45:25

Visa Europe today confirmed that its digital wallet service, by Visa, will expand to Ireland, Germany, Norway, Sweden and Italy by the end of the year. by Visa is a bank-branded digital wallet, allowing banks and financial institutions to put their own name and branding on a service that is powered by Visa.

The service operates today in the UK, France, Spain, and Poland. Its phased launch has seen selected customers of participating banks offered access to the service, with commercial launches (widespread consumer availability) beginning from 2015.

Pilots will also launch in Greece, the Czech Republic and Slovakia in 2015, taking the total number of markets offering the service to 12.

Visa Europe is also announcing a further E200m investment to support the development of its European digital payment services.

This will include a dedicated retailer adoption programme to increase the 20,000 retailers who already accept the by Visa service. Today, this number includes merchants such as Leclerc Drive, the leading French retailer in the e-commerce area, PC World and Clarks in the UK, and and E.Leclerc in Poland.

Wendy Martin, Executive Director, by Visa, said: "Acceptance and scale are the two big challenges in the expansion and adoption of digital wallets. Our additional investment in retailer adoption across Europe is a reflection of the importance we place on the retailer community."

Earlier this week, Visa announced Visa Checkout, a new service that enables payments for ecommerce it says will be faster, easier and more secure for both consumers and online retailers. Visa Checkout replaces by Visa and is being offered in the United States, Canada and Australia.

"We believe in a European wallet for our European customers. That's why we've taken the decision to retain the by Visa brand, along with its bank-centric approach," Ms Martin added.