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Facebook, Twitter test their Buy buttons

Tuesday, July 22 12:08:17

Facebook and Twitter have recently tested the waters for their new e-commerce ventures.

Facebook has unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to click a "buy" button to make purchases through advertisements or other posts on the site, the company said today in a blog post.

The service is being tested with a few small and medium-sized businesses in the U.S, online magazine, AdAge reported.

In its blog post Facebook said, "We've built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they'd like to save payment information for future purchases."

Twitter also had its own piece of marketing news: it plans to acquire CardSpring, a San Francisco-based startup that allows developers to write applications for credit cards, discount coupons and other payment systems.

Its platform is aimed at linking e-commerce with brick-and-mortar sales. Online shoppers can collect sales offers, synch them with their credit card and then collect them at stores.

For Twitter, the company offers an existing payments infrastructure that is not built solely around impulse purchases.

For more visit: www.businessworld.ie