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Vodafone Ire sees expanded data use

Friday, July 25 10:23:44

The first half of this year saw Vodafone Ireland increase its smartphone data market share but saw a 2pc decline in average revenue per user (ARPU) to E28.6 in the face of ever-increasing competition.

It had a total customer base of 2.4 million at the quarter ended 30th June 2014 of which 2.1 million are mobile customers.

The sustained increase in smartphone penetration and data usage continues to be evident and is a key performance indicator for Vodafone Ireland. The number of customers using smartphones on the network reached 63pc of the total customer base. Over 68pc of all Vodafone Ireland customers are now using mobile internet and data services on their devices with a strong increase in data usage of 45pc year on year.

It said that this demonstrates the success of Vodafone Red and the value it has delivered to customers with 395,000 subscribers registered at the quarter ended 30th June.

Vodafone's ongoing network enhancement programme progressed during the period following the roll-out in the South East of the country in 2013, 95pc of Vodafone's mobile network was upgraded in the South West. Upgrades also commenced in Dublin, Galway City, Limerick City and the East coast during the period. The upgrade programme has increased High Definition Voice outdoor population coverage nationwide to 95pc, a technology which is currently only available in Ireland to Vodafone customers. In tandem, Vodafone announced its 4G network rollout had reached six cities and over 200 towns across the country in the quarter ended 30th June.

Vodafone Ireland and ESB signed an innovative joint venture agreement to invest E450 million in building a 100pc fibre-to-the-building broadband network offering speeds from 200Mbps to 1,000 Mbps, which will place Ireland in the ranks of the world's fastest broadband countries. Ireland will also become the first country in Europe to utilise existing electricity infrastructure on a nationwide basis to deploy fibre directly into homes and businesses, initially reaching 500,000 premises in 50 towns. The fibre will be deployed on ESB's existing overhead and underground infrastructure and will ensure a fast and efficient roll-out to every county in Ireland. The joint venture is subject to European Commission approval.

In addition, the company progressed its recruitment drive announced earlier this year, by employing 75 additional people across the company.

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