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Dunnes, SuperValu holding market share

Tuesday, August 05 12:39:58

The 12 weeks ending 20 July saw a strong performance for Dunnes Stores as it posted a sales increase of 2.6pc to hold its 21.2pc share of the market, according to latest supermarket share figures from Kantar Worldpanel in Ireland.

It also showed that SuperValu is doing well with its own-brand products in terms of sales.

David Berry, commercial director at Kantar Worldpanel, explained that despite declining numbers of shoppers coming through its doors over the past year, Dunnes has managed to increase footfall levels within the past two months, largely by drawing in customers with branded promotions.

"Branded sales have grown in value terms by 5pc this period thanks to well publicised 'round euro' promotional offers. Traditionally branded products have been a core strength for Dunnes, and it has used their appeal to draw back customers," he said.

Meanwhile, Lidl and Aldi are both continuing their impressive growth streaks. Both Aldi and Lidl achieved record market shares this period, with Lidl's share now standing at 8.4pc, while Aldi boasts an 8.3pc share.

"On the flip side to Dunnes' branded success, SuperValu has seen a strong performance among its own brand products. While the shift to cheaper own label goods has led to a slight drop in value sales, SuperValu has posted a record number of shoppers this period. Some 73.6pc of Irish households shopped in SuperValu over the past 12 weeks up an impressive 94,000 customers compared with last year," added Mr Berry.

Tesco's performance lags behind the market, mainly as a result of decreased customer spend in store - the average shopping trip fell in value by 1.60 as fewer items were placed in baskets. While overall grocery market growth has remained subdued at just less than 1pc there are signs of a boost in Dublin - the driving region of the Irish economic recovery - where the value of grocery sales has increased by 5.4pc.

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