Wednesday, August 06 12:48:08
Dublin's Digital Marketing Institute today said it aims to bridge the growing digital skills gap in Ireland through the launch of its Syllabus Advisory Council.
This brings together the digital industry's most respected voices to influence and validate the first formalised, professional syllabus for digital marketing in Ireland.
The Digital Marketing Institute has brought together representatives from leading digital brands and agencies including Google, Twitter, Facebook, Microsoft, Yahoo, Paypal, Ogilvy and RMG to review and validate course content, ensuring that students are graduating with the digital marketing skills and knowledge required by these industry powerhouses.
Advisory Council member, Martin Murray of Google says the skills gap is a real impediment to growth.
"Working with advertisers and media agencies right across Europe, a common theme we hear again and again is that the under-availability of digital marketing competence is a barrier to growth across all industries. This ongoing collaboration with the Digital Marketing Institute acknowledges the importance of defining the skills agenda in an ever-shifting industry to produce more competent and market-ready digital marketing professionals," he said.
Alongside the introduction of the council, the Digital Marketing Institute has created the industry's first formalised, professional syllabus. Containing over 1,400 individual learning items, the validated syllabus combines the rigour of an academic course structure and certification with the flexibility of regular adjustments advised by the Syllabus Advisory Council to reflect the very latest industry knowledge.
Ian Dodson, Co-Founder and Director of the Digital Marketing Institute, explains: "Digital Marketing is a comparatively young industry, and its meteoric growth rate has left a gaping skills shortage. In a rush to up-skill, marketers have been let down by a lack of standardised, industry approved and accredited education programmes, and businesses have been left without sufficiently skilled candidates to fill all the positions being created."
"In response, we have brought the industry's leading brands and agencies together to define exactly what skills today's digital marketing candidates need. The resulting syllabus is now being lectured across our programmes spanning 46 countries and producing an estimated 6,000 industry-ready candidates in 2014 alone," added Mr Dodson.
A recent UPC study conducted by Amarach estimates the digital economy will produce some 150,000 new jobs by 2020.
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