Wednesday, August 13 17:08:08
AdRoll, the global ad retargeting group that set up a new EMEA hub in Dublin last year, today said it grow from 100 employees to 250 employees across Dublin and London within a year.
The group today announced the opening of its London office and the appointment of Michael Bertaut as Managing Director of EMEA Strategic Sales.
Mr Bertaut, Google's former Country Manager for Italy and ex-Head of New Business Sales in Latin America, will be responsible for building out a London-based strategic sales organisation, focusing on bringing AdRoll's cross-device, cross-platform, transparent digital advertising solutions to sophisticated larger brands and agencies across EMEA.
AdRoll's launch in London comes as the latest IAB Europe AdEx Benchmark reveals that online advertising grew 11.9 percent to a market value of €27.3 billion in 2013.
London is AdRoll's second office opening in Europe following its launch in Dublin last year.
As the company's first London hire, Mr Bertaut is the latest in a series of AdRoll executives to join from Google.
He brings over 16 years of experience to the role, with an extensive background in digital marketing and business development having worked throughout Europe and Latin America. Fluent in French, Spanish and Italian, Bertaut was previously a member of the EMEA leadership team in Google's EU Headquarters. More recently, Bertaut was part of Google's LATAM Leadership team, where he held the position of Head of New Business Sales for Latin America's 18 Spanish-speaking countries focused on developing the digital ecosystem across the region by working with digital agencies and direct clients to increase online presence.
"Within EMEA, London is the ultimate hub for ad tech and home to the UK's largest media agencies so opening an office here is an essential part of our global expansion strategy," said Aaron Bell, CEO at AdRoll. "Following our launch in Dublin last year, we've already seen strong demand and results from European advertisers and we are on a mission to drive this momentum even further. Michael's extensive experience at Google and deep knowledge of Europe will be invaluable as we look to strengthen AdRoll's leadership in the industry and scale a high-performing team. We are thrilled to welcome him to the company."
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