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Jackie Desmond for Nova Broadband

Wednesday, August 13 17:27:45

Nova Broadband, the long-established, Cork-based wireless ISP, today said it continues to help bridge the "digital divide" and to grow organically.

It announced the appointment of Jackie Desmond as a new customer service representative as part of what the firm says is its determination to stand out from the crowd and focus on building a team of key personnel giving a personalised service to domestic and business broadband users in the region.

Ms Desmond worked in various customer-facing retail roles for a number of years before taking a career-break and spending some time travelling in the Asia-Pacific region. On her travels, she decided to augment her skills through further education and to work towards moving away from retail. She studied accounts and payroll while completing an internship with Coppinger Uniforms. Jackie currently lives in Grange, Cork. and joined the Nova Broadband team in May 2014.

Dave McDonald, CEO of Nova Broadband, said he is determined to bring about change in the rural broadband market.

"The economics of providing broadband in low-density rural areas are completely different to high density urban areas and the market reflects this," he said.

"Rural users often have to put up with 3G dongles as their main household internet supply, leading to low speeds in the region of 1Mb dropouts and very inconsistent service."

"Their urban counterparts can receive speeds of 100Mb or more. In some rural areas fixed wireless providers can give between 2Mb and 20Mb, but availability can be patchy. In the short term, we see further rollout of quality fixed wireless as the way forward so that rural users can access services like Netflix, Sky On Demand and teleworking just like urban users can," Mr McDonald added.

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