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P and G sign deal with Dimpco in Ireland

Wednesday, August 20 14:54:17

Procter and Gamble said today it has appointed Dimpco as official distributor for the company's Oral B and Braun products in electrical trade channels in Ireland.

Operating in Ireland for over 40 years, Dimpco, part of Glen Dimplex, will add Oral B and Braun to its existing range of category leading brands including Dimplex, Morphy Richards, Belling and Roberts.

Dimpco Chairman and Chief Executive Officer, Martin Byrne, said: "We are delighted to be working with P&G and distributing Oral B and Braun through our extensive dealer network. Oral B and Braun are both globally recognisable brands with strong brand equities in Ireland, making them excellent additions to Dimpco's existing portfolio. We will be investing immediately in developing business with our retail partners. Looking at the current portfolio of quality Oral B and Braun products, we anticipate developing a market leading position in these categories within a relatively short period."

P and G Ireland Country Manager, David Cotter, said: "This is a significant step forward in our efforts to grow our portfolio of market leading brands in all trade channels in Ireland. Working with Dimpco will allow us to forge strategic partnerships with electricals channel leaders in these high value categories. Dimpco are proven leaders in their field and we're excited by the potential this partnership presents for value creation and growth in Ireland."

"Oral B currently has a 90pc market share in power toothbrushes in Ireland while Braun is a global leader in male shavers and female epilators. Partnering these brands with Dimpco's electrical channel expertise and first-class retail and customer service operations is a clear signal of our intent to invest in our brands and grow our business across all trade channels in Ireland."

For more visit: www.businessworld.ie