Wednesday, August 20 15:36:34
Tesco in the UK has refused to sell beef from cattle born in the Republic of Ireland, but raised in the North, citing customer confusion over labelling as the reason behind its decision.
According to a report on meatinfo.co.uk online magazine today, the Irish Cattle and Sheep Farmers' Association (ICSA) has challenged Tesco's assertion.
Edward Phelan, chairman, called on the retailer to produce independently verifiable research to confirm assertions made in a letter to Fine Gael MEP Mairead McGuinness that UK consumers did not want beef from animals born in the South and slaughtered in the North.
Tesco group commercial director Kevin Grace reportedly wrote: "Our research consistently tells us that customers want products that come from simple supply chains that are easy for them to understand, and are clearly labelled," the magazine reported.
Phelan said: "Tesco are treating their consumers like children. We're not talking here about animals born thousands of miles from where they are finished and slaughtered. There is little or no difference between beef production methods and standards in the Republic and the North, and we find it hard to believe that a British consumer would object to beef from an animal born in Co Monaghan and finished in Co Down."
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