Monday, August 25 12:38:26
Up to 20,000 American football fans are set to descend on Dublin this week, for the inaugural Croke Park Classic American Football game.
This is the season opener between college football teams University of Central Florida (UCF) and Penn State, which takes place on 30 August in Croke Park.
Big-time names in American college football, both teams bring huge fanfare, providing Tourism Ireland with an ideal opportunity to highlight the island of Ireland in the United States.
Tourism Ireland has put in place a busy promotional programme, to maximise the tourism potential the big game offers for Dublin and Ireland. Millions of sports fans will be seeing ads for Ireland on TV across the United States, all of this week. From today (25 August), the ads are running on ESPN (the hugely popular sports network) and ESPN2 – around prime time programmes like Sports Center. The ads will also air during each half of the Croke Park Classic on Saturday.
Niall Gibbons, CEO of Tourism Ireland, said: "Next weekend's game between UCF and Penn States provides another very welcome boost for tourism from the United States this year. It promises to be a superb event, bringing all the 'razzmatazz' of a college football season opener to Dublin – and benefits to the island as a whole. Sports-related tourism has emerged as a very significant element of the global travel business in recent years and this game is another wonderful 'hook' for us to highlight Ireland in the all-important US market. We have put in place a busy promotional programme, to capitalise on the wonderful exposure offered by the match – including our TV campaign which will be seen by about millions of people this week."
"2014 is set to be another record year for tourism from North America, with growth of +10.6pc recorded for the first six months of this year. Tourism Ireland is working hard to keep that momentum going throughout 2014. We are spreading the word about the many great experiences that American holidaymakers can enjoy in Ireland, including our newest visitor experience, the Wild Atlantic Way." For more visit: www.businessworld.ie