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BoI Rugby sponsorship deal worth E6m

Wednesday, August 27 12:59:14

Bank of Ireland today announced the extension of its Leinster Rugby sponsorship until end of June 2019 in a deal believed to be worth around E6m.

The new five year deal includes exclusive branding of all playing and training kits for the Leinster Rugby professional team and will see Bank of Ireland expand the sponsorship to make a significant additional six figure investment, over five years, to develop the amateur game.

The new investment in amateur rugby in the province - understood to be worth around E1m - will help to develop the game across all levels from the under eight minis to the senior adult competitions. The sponsorship will enhance the support for development officers, coaching materials, equipment and the Coach Development Programme across Leinster. The sponsorship will also provide support for youth rugby camps, recognise the club, school, player and coach of the year. Bank of Ireland will also own the naming rights to, youth and adult club competitions and the Bank of Ireland brand will appear on the kits of the Leinster Youth, Leinster School, Leinster U19's and U20's.

Commenting on the sponsorship extension Mark Cunningham, Director of Business Banking at Bank of Ireland said: "We are delighted to extend our sponsorship of Leinster Rugby for another five years. We have been supporting Leinster Rugby since 2007. We are particularly delighted to deepen our involvement with Leinster Rugby by providing additional funding for the development of the amateur rugby game in the province. Leinster Rugby has a long and proud tradition and at Bank of Ireland we want to help the province to develop players at all levels thus deepening and widening the talent pool which will underpin the sustainability of the game at both amateur and professional levels into the future."

Commenting on the announcement Mick Dawson, Leinster Rugby said "The key thing for any sports team or organisation is to have stability and the extension of our relationship with Bank of Ireland allows us to build for the future in the knowledge that we have the considerable support of a willing and able sponsor."

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