Thursday, August 28 14:10:23
Advertising agency IRS+, formerly Independent Radio Sales, today announced a strategic partnership with Ireland's largest internationally-based website, Irish Central.
Irish Central was founded by influential Irish-American Niall O'Dowd, who addressed advertising agency leaders at the launch announcement in Dublin's Cliff Townhouse.
IRS+ will now handle agency sales for the diaspora site which boasts over 4.6 million page views a month.
The ad agency also announced the addition of Digital Out Of Home network supplier IPC Digital Media to its roster.
"We are delighted to announce these two strategic partnerships, which extend our digital footprint to over 15.4 million page views a month – as well as giving us 24/7 access to 460 screens around the country in a range of business premises," said IRS+ Chief Executive Peter Smyth.
"Irish Central is a world-leading Irish brand as well as being the largest Irish site in North America and this arrangement is a major capture for IRS+, joining a stable that includes Balls.ie and the IRS+ online network of 14 sites nationally. Our recent digital additions represent a fundamental change in the direction of the business, which for many years had solely represented independent radio stations. We feel that rebranding to IRS+ has opened up a host of additional opportunities for our agency clients to reach new markets under one umbrella brand," he added.
"By venturing into digital sales, events and research we are adding value to our core sales proposition of airtime for our 15 radio stations."
Niall O'Dowd spoke of his pride in the development of IrishCentral.com, which has 2.4 million monthly users as well as over 300,000 social media subscribers.
"Irish Central works because we reflect the desires of Irish people at home and abroad," he said. "As well as being a leading source for news and politics from Irish America and Ireland, our team is dedicated to telling stories about Irish culture, roots, history, and genealogy. From a standing start five years ago, we now have the largest global daily gathering of Irish expatriates on the planet, offering a unique market for advertisers."
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