Monday, September 01 16:00:17
The Ice Bucket Challenge is most popular social media craze this year, surpassing No Make-Up Seflies, according to the LIKECHARITY app.
The mobile fundraising company behind the craze released figures showing over half a million Irish people have donated to the Ice Bucket Challenge via text.
These figures mean the Challenge has quickly become the most popular social media craze of the year, surpassing the No Make-Up Selfie that raised over E1 million for cancer research in March.
LIKECHARITY exclusively revealed that over 500,000 people have donated after completing the Ice Bucket Challenge, compared to the 259,000 make-up free ladies who donated back in March.
The challenge, in which people are filming themselves dumping buckets of ice cold water over their head and then posting the video online, turned pro-active last week when texts began flooding in for the Irish Motor Neuron Disease Association. Donations saw a huge spike two weekends ago, with over E200,000 being donated on Sunday 24th August alone, and have continued to climb since.
"We noticed the trend beginning to grow in New Zealand a few months back," says John Kyne, COO of LIKECHARITY. 'Knowing Irish people are always quick to help a good cause, and have a bit of craic doing so, we battened down the hatches in preparation. But once again the Irish people have gone above and beyond, eclipsing all other viral campaigns by miles."
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