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Row over pace of hotel room rate rise

Tuesday, September 02 10:47:08

Hotels.com today said that its latest figures show a 10pc rise in the cost of hotel rooms in Ireland.

However, this is disputed by the Irish Hotels Federation (IHF), who say that room rates have actually risen by just 3.5pc.

Hotel prices in Ireland continued to recover in the first half of 2014 according to the latest Hotels.com Hotel Price Index (HPI). Prices increased by 10pc to an average of E101 per night, it said.

It added that a number of key factors have attributed to the continued recovery of Irish hotel prices including increased visitor numbers, additional air routes and events based tourism.

According to the Central Statistics Office, visitors to Ireland increased by 9pc in the first five months of the year while the UK market surpassed this was a 13pc increase compared to the same period last year.

Hotels.com's index is a regular survey of hotel prices in major destinations across the world. The HPI is based on bookings made on Hotels.com and prices shown are those actually paid by customers around the world (rather than advertised rates) in the first half of 2014.

But the Irish Hotels Federation (IHF) today rejected the price claims made by hotels.com. The IHF maintains that hotels.com has only a single digit share of the Irish hotel market and that hotel price increases nationally are running at just under 3.5pc according to latest CSO figures.

It said that feedback from hotels and guesthouses in Dublin would suggest that prices are running slightly ahead of this in the capital.

"Less than one out of every 10 room nights booked in Ireland is sold through this booking site. The vast majority are sold through other sources including directly with the hotel; over the phone or through the hotel's own website. Hotels.com does not typically capture other categories of booking such as the key tour, conference and event market segments," says Stephen McNally, President, IHF.

Hotels.com say Killarney experienced a 4pc rise in prices up to E111 per night, making it the destination where visitors paid the most.

It said that Dublin's room rates increased by 15pc to E107 per night on average.

For more visit www.businessworld.ie