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O2 Arena becomes 3Arena from today

Thursday, September 04 10:50:58

Mobile operator, Three, this morning announced the renaming and rebranding of the former O2 as 3Arena following Three's takeover of O2 Ireland.

The Live Nation-owned 13,500 capacity venue plays a significant role in the Irish entertainment industry, with over 100 gigs per year being hosted.

Some of the biggest acts in the world are set to take to the stage of the refurbished venue in the coming months, including Ed Sheeran, Lady Gaga, Ennio Morricone, Imelda May, The Who and Peter Gabriel.

Robert Finnegan, CEO, Three Ireland said; "Three is delighted to formally announce our involvement with music with the naming of 3Arena - Ireland's No.1 entertainment venue. 3Arena is a very important sponsorship asset for Three as it demonstrates our commitment to brand investment and customer loyalty - another step in the integration of two great businesses. Today's announcement comes in addition to our significant network investment commitment over the next three years."

Three Ireland this week sent out invitations asking guests to "join us on stage to celebrate the start of an exciting new era for live music in Ireland".

The event, which takes place next Wednesday will be held at "Ireland's biggest, most exciting music venue".

The Point was refurbished in 2007 and reopened as the O2 in 2008 after the mobile network paid E25 million for the naming rights of the venue for a decade. For more visit: www.businessworld.ie