Friday, September 05 10:40:23
Ten Irish business tourism enterprises are in Germany this week, taking part in a B2B workshop and networking event in central Hamburg.
Organised by Tourism Ireland, the aim is to highlight the island of Ireland as a world-class conference and business tourism destination.
The Irish delegation met and did business with around 40 senior representatives of German companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.
Zoe Redmond, Tourism Ireland's manager for Central Europe, said: "We are delighted that so many of these influential German business tourism buyers have taken the time to meet with our Irish tourism partners, to hear about some of the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2014. Our promotions are highlighting the ease of access to Ireland from Germany, as well as the good value rates available for meetings and conferences."
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