The An Post’s Smart Marketing Awards 2015 took place at Dublin's Mansion House last night. The aim of the event is to celebrate Ireland's most innovative and creative campaigns.
The judging panel included John Concannon Director of ‘Ireland 2016’; Una Fitzgibbon, Director of Marketing Bord Bia; Paul Cooke, CEO of Post Publications Limited; Eithne Harley, Director of Integrated Marketing in Accenture and Bill Kinlay, Chief Executive Mindshare Ireland.
Barry Murphy and Risteard Cooper were on hand to MC the celebrations.
Some of the winners on the night included Javelin Group with an outstanding nine awards including the Agency of the Year; ROTHCO picked up four awards as well as being awarded the coveted Grand Prix award; Ignition – integrated ideas people picked up three awards including 2 for the SuperValu ‘Perfect Irish Christmas’ campaign and RMG (part of the DDFH&B Group) won in two categories. 123.ie picked up Smartest Marketing Team of the Year for its ‘Easy as 123’ campaign.
Head of Direct Mail An Post, Fiona Heffernan said, "The An Post Smart Marketing Awards are about celebrating the power of customer connection and the incredible results that can be achieved.
We received a huge response this year from brands and agencies, some we know and some we have met for the first time. From strategy to execution, this year’s entries show that the smartest campaign wins."
Source: www.businessworld.ie
