It was announced today that one of the smartest self-service tools for business in the World has been developed in Ireland and launches today amid Global interest. Designed and developed in Dublin, AdMailer 2.0 is set to disrupt and transform the way businesses market their products. 

AdMailer is a world first. It allows businesses to pinpoint target audiences via enhanced customer selection using enriched data and market to them directly in one transaction. 

Campaigns are designed and ordered online, resulting in physical direct mail delivered into Ireland’s homes and businesses. AdMailer’s technology makes it easy for businesses to identify customers they need to reach using design and data via an intelligent self-serve platform, which is owned by An Post. 

The ethos is customer-centric and the platform is built on 2 years of customer led design. The uniqueness lies in the rapid delivery, geographic and demographic data and a ‘create your own’ capability; all allowing businesses to design whole suites of direct marketing assets using AdMailer’s bespoke technology.

Speaking at the launch announcement of An Post’s 2016 business conferences in Cork and Dublin, Liam Sheehan, An Post’s Sales and Marketing Director said, "Admailer.ie is set to disrupt how businesses market to customers in Ireland and based on the international interest, on a global scale."

He added, "The development team at An Post were tasked with delivering a solution which will cater for the needs of today’s business owner and for those of the next generation. Feedback from business owners has been really positive, with trials conducted to-date showing incredible results."

Source: www.businessworld.ie