It was announced today that Bord Bia has launched a partnership with the Digital Marketing Institute to offer Irish food and drink companies an opportunity to grow and develop their online presence with a view to increasing brand awareness and sales.
‘Think Digital’ is a 6-month digital marketing programme available to all Irish food and drink companies designed specifically to address the digital skills gap in the industry.
The programme is open to all Irish food and drink companies and will incorporate 10 modules which can be completed online over a 6-month period.
Bord Bia will also host a number of seminars in its creative space, the Thinking House, which will demonstrate the practical application of the digital knowledge in the food world. Participants will hear from a range of food brands, retail analysts and digital experts offering insights on how to achieve success online.
The programme comes after recent research from Indecon showed that Irish consumers spend €850,000 per hour online, a 20% increase since 2012 which is expected to grow by a quarter in next 3 to 5 years. While the numbers purchasing food and groceries remain relatively low at 8%, CSO data shows that 86% of people use the internet to find information on goods and services.
Speaking today, Eileen Bentley of Bord Bia said, "The fact that four out of five people are using the internet to research products presents a huge opportunity for food and drink companies and it is imperative that brands are well-represented, discoverable and, where possible, available to purchase online."
She added, "The feedback we are receiving from businesses is that there is always a need for upskilling in the ever-changing world of online marketing and the ‘Think Digital’ programme offers just that. Irish food and drink companies are producing some of the finest products in the world and we need to make sure that they are competent when it comes to telling people about what they have to offer."